Samsung vs Nokia Market Share Competition

Competition between the two giants of the world’s largest mobile phone maker between Nokia and Samsung Electronics to become the handset No.1 vendor around the world become more violent, because the difference between the two now is not too far away. According to Strategy Analytics market research agency, each vendor is now control three of the six regions around the world in the third quarter of 2011.

Samsung Galaxy S2 – Android

Samsung is currently occupying the position of second largest in the world to beat Nokia in three regions, including North America, Western Europe and Central & Latin America, during the period July to September, with respective market shares of 30 percent, 38.1 percent and 25.6 percent. Samsung holds the largest share in the North American market for 13 consecutive quarters since Q3 2008, and retain the top spot in the Western European markets from Q2 2011.

While Nokia, the world’s largest mobile phone manufacturers, still continues to occupy the top spot in three other regions such as Asia, Central & Eastern Europe and the Middle East & Africa with a market share of 28.1 per cent respectively, 46 percent and 52 percent. In general it can be concluded Samsung mastered most of the market share of developed countries, while the Nokia excels in developing countries.

Nokia lumia 800 – Windows phone

This is the first time Samsung lead in the region of Central & Latin America, which had always been dominated by Nokia. In terms of global market share, Nokia with the percentage of 27.2 percent market share, Samsung Electronics, which still exceeded the 22.8 percent controlled by a narrow margin.
In terms of sales volume, the two mobile phone manufacturers are hardly comparable in the North American market. Samsung managed to sell 14.4 million units of mobile phones on the market in this region while Nokia sold 700,000 units. Samsung’s sales volume to 16.8 million units in the Western European market is almost twice higher than Nokia with 8.8 million units. Samsung Electronics successfully market 89 million units mobile phone in Q3, recorded growth of 25 percent from a year earlier and up 21 percent from the previous quarter.

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